“If you don’t love what you do, you won’t do it with as much conviction or passion.” -Mia Hamm

Almost 2 decades ago, I stumbled into Marketing. And since then, there’s never been a dull moment. I am enthralled with the role Marketing play.

The principles of marketing and also the theories that underlie marketing philosophies. The notion that marketing is all about “promotion” of goods and services has changed; it’s become imperative for 21st century Managers to discover, appreciate and apply not only the techniques involved with marketing but also the fundamental philosophy behind it.

Marketing puts the customer as its focus, and companies have a mission to understand their customers. The long term success of any company is driven by the competencies and capabilities of its management. And since Marketing is a concern of every Manager in the company, It is essential that managers at each level recognize marketing values so that efficient decision-making can occur within their core responsibilities.

In coming weeks, my friends and I will hold Webinar series on Marketing, where we adopt a virtual classroom approach to educate our audience to enable them gain the opportunity to benefit knowledge of contemporary marketing concepts and issues as well as networking opportunities with marketing experts. This programme assumes no prior knowledge of marketing.

Why We Are Doing This?

We are volunteering our time to support a profession we are passionate about. I hope these series will enrich you, familiarize you with Marketing as a profession and as a programme to further pursue and connect you to people and ideas that will positively impact your perspective for the rest of your lives. For us, helping our community is an opportunity for us to grow and to give back!