Car manufacturer, Stelantis Group, which manufactures Peugeot, in close partnership with its sole distributor, Silver Star Auto, will begin the assembling of its vehicles in Ghana by March 2022.
Speaking at the launch of the all-new Peugeot Landtrek Double Cabin 4×4 vehicle at the Labadi Beach Hotel in Accra, Chief Executive of Silver Star Auto, Asad Nazir, described the launch as a historic milestone for partners to deepen their strategic proposition to a quality automobile industry in Ghana.
“Stelantis Group will assemble both cars by Silver Star within six months from today (March 2022). We believe the environment for automobile industry is an enormous opportunity for us to expand and provide the best for the Ghanaian and West African market,” Mr. Nazir, stated.
Speaking at the event, Deputy Minister for Trade and Industry, Michael Okyere Baafi explained that government’s automotive development programme will give equipment manufacturers access to regional and continental trade opportunities.
“To provide opportunities for higher value addition and highly skilled employment, the Ministry of Trade and Industry has developed a comprehensive package of incentives and policy measures to support the establishment of an automotive assembly and component manufacturing industry, as a strategic anchor of industrialization and a new pillar of growth in Ghana,” he stated.
Peugeot Landtrek Double Cabin 4×4 vehicle
The new PEUGEOT LANDTREK marks the revival of the PEUGEOT Pick-up and includes all the brand’s best strengths. This new Pick-up truck completes a range of commercial vehicles from the PEUGEOT brand, which has been renowned for its robustness and its adaptation to customer uses across the African continent for nearly a century.
It enables Peugeot to make a strong comeback on the African market where the brand has a very strong heritage fueled by its numerous racing victories, and it personifies the DNA of legendary models such as the 404 wagon and the 504 Pick-up truck.
The brand is becoming increasingly global with the new PEUGEOT LANDTREK, which is entering the One Ton Pick-up segment with the goal of becoming a new reference in a market that represents around 300,000 annual sales units in the Middle East Africa region.
The new PEUGEOT LANDTREK is available in three body styles: double and single cab as well as a chassis cab suitable for different conversions.
It has the most accommodating body in its category and an adaptability that is unique in the segment. It offers flawless crossing performance and meets both professional and family needs, with a payload that can exceed one tonne and a towing capacity of up to 3.5 tons. When designing the new PEUGEOT LANDTREK, particular attention was paid to reliability, robustness and ease of repair, which are among the main expectations of commercial vehicle customers.
The new PEUGEOT LANDTREK will be available in more than 180 PEUGEOT sales outlets throughout the region, with highly trained sales staff and technicians. The spare parts will also be available at a competitive price with a service rate of over 90%.
The new PEUGEOT LANDTREK includes all the essential elements of the segment, and makes it possible to fulfil all the expectations and cover the wide diversity of the markets on the African continent. It is available in three silhouettes (Single Cab, Double Cab and Chassis Cab), in Petrol and Diesel, with manual or automatic gearboxes, and has fantastic crossing capacities with two- or four-wheel drive transmissions.
It offers up to three tons of towing capacity and a payload that exceeds 1t and can even reach 1.2t on some versions. The new PEUGEOT LANDTREK has the most accommodating cargo bed in the segment. In terms of comfort, it comes with state-of-the-art on-board technology, advanced adaptability and SUV-like driving pleasure.