Paralympics GB and Nestlé have announced their partnership to support the Tokyo 2020 Games and encourage British families to live a healthier and more active lifestyle.
Taking inspiration from the ParalympicsGB team, the campaign will share top tips on how to keep fit and remind UK households of the importance of a nutritionally balanced breakfast.
Nestlé Cereals UK is backing four of the Games’s most popular sports – athletics, table tennis, cycling and powerlifting. This will include new pack designs for eight of its cereals including Cheerios, Shredded Wheat and Shreddies, as well as competitions for a suite of prizes aiming to help UK households get sporty.
According to the CEO, British Paralympic Association, Mike Sharrock , he said; “As we build towards Tokyo 2020 we are delighted to be working with Nestlé Cereals UK on such an ambitious campaign which we believe can have a positive impact on the whole nation.
“The Paralympic movement is all about celebrating inclusivity and what people can achieve when given the opportunity and this exciting new partnership will bring families together and encourage them to feel the enormous benefits of leading more active lives,” Sharrock added.