The famous internationally award-winning artist, Innocent Ujah Idibia popularly known as Tuface or 2Baba was appointed and announced by the Nigerian Stock Exchange (NSE) as its Brand  Ambassador which was unveiled at the NSE ceremony in Lagos recently.

To further this appointment as NSE Brand Ambassador, Tuface will use his talent to raise awareness and mobilize for the support of Corporate Social Responsibility and Sustainability initiatives of The Nigerian Stock Exchange geared toward achieving the United Nations Sustainable Development Goals (SDG) in Nigeria.

Commenting on the appointment, Mr. Oscar N. Onyema OON, Chief Executive Officer, NSE, noted, saying ‘’We are pleased to welcome Tuface Idibia as the first NSE Good Cause Ambassador. His focus on promoting social causes such as raising awareness on peace, the fight against fake drugs, and various other ills that plague the Nigerian society through his music aligns with our commitment to creating sustainable value for our diverse stakeholders as well as increasing impact in line with the Sustainable Development Goals (SDGs).

In addition, he said; “We run an inclusive Corporate Sustainability strategy that promotes a market-based approach to environmental, social and governance imperatives amongst all stakeholders.  The appointment of Tuface is aimed at inspiring accelerated progress towards the advancement of the SDGs”.


Mr. Idibia gave his view on this achievement said that, ‘’I am honoured to join the NSE family as a Good Cause Ambassador. I have always used my music to inspire change in the world and this has been the focus of the campaigns I have supported over the years. I’m indeed delighted to be given the opportunity to serve in this capacity. I will like to assure all that I will be dedicated to the good cause of promoting sustainable development as championed by the Exchange’’.