Terragon Group, Africa’s fastest-growing data-driven marketing technology company, has appointed Ajay Mathur as its new Chief Commercial Officer (CCO).

Announcing this on its LinkedIn page, the Terragon Group shared its excitement on the new appointment saying Mathur will lead the company’s team to drive revenue growth.

“Terragon Group is pleased to announce the appointment of Ajay Mathur as its new Chief Commercial Officer (CCO). He will lead the company’s Revenue Team, with the responsibility of driving revenue growth and commercial activities for the business across its regional markets in Africa, specifically, Nigeria, Kenya, South Africa and globally.” The post read

According to the group, Mr. Mathur is an experienced marketing and commercial management professional with 28 years of a high growth career in telecommunications across divergent international markets in India, Papua New Guinea/ Australia, Indonesia and for the last 6 years, overseeing operations in West Africa.

“His functional expertise covers Marketing, Commercial Operations, New Product development, Sales Operations, Customer Management, Branded Retail and P&L Profit center management.”

The post continued: His appointment will drive business growth through pan-African adoption of Terragon’s products and technologies including the Customer Data Platform (CDP) for Enterprises, Terragon Prime marketing platform for SMBs, Facebook Conversions API and WhatsApp for Business solutions.

“He will lead the teams’ efforts in securing additional strategic business partnerships with African Telcos and Global Big Techs such as Facebook and Microsoft in order to achieve Terragon’s mission of building Africa’s unique, leading and largest data-powered marketing cloud ecosystem.”

Before joining Terragon, Mr. Mathur worked as Chief Commercial Director and Chief Operating Officer at Glo1 Globacom for West Africa. He also worked as Chief Commercial Officer at ATC Nigeria and Telikom PNG (Papua New Guinea/Australia) and held senior leadership positions with Tata Teleservices, Vodafone and Reliance Communications in India.

“His wealth of relevant experience and expertise across different markets will be immensely valuable in further propelling Terragon’s stellar achievements in the African data and SaaS space.” The post concluded.