Marketing Consultancy Redwood, has appointed Jerry Sawyerr as General Manager, to lead the company’s reintegration and restructuring plans as the company expands its service offerings across its verticals – Public Relations, Marketing Consulting and Research.

Managing Director, Redwood Consulting, Hannah Oyebanjo said “Jerry is truly an exceptional find as he brings with him an impressive and well-rounded 20-years’ experience spanning Technology, FMCG, Advocacy, Social Impact, Media Relations & Advertising, reflective of a depth of valuable and diversified experience with consistent achievements in driving innovative strategies that have produced dynamic results.”

She added that Jerry’s appointment is a strategic and deliberate alignment in restructuring Redwood’s business model to expand its service offerings and provide its clients with more bespoke services across the Sales and Marketing ecosystem.

Before joining Redwood Consulting, Jerry was at Weber Shandwick, STB McCann World group, and has handled campaigns for organizations across Africa, such as UNICEF, Bill & Melinda Gates Foundation, Ericsson, Mastercard amongst others.

Speaking, Jerry said the dynamics of communication have thrown up the need for specialized services, as such communication agencies need to be more deliberate and specific.

He said, “every agency needs to identify the intersection between its best offerings and the exigent needs of the client.”

“An organization that really wants to be relevant within this equilibrium needs to look at its pool of talents and where not adequate would have to hire to increase its talent portfolio and re-strategize its offerings to fit its client’s specific requirements. I believe this is the motivation behind this appointment and I’m looking forward to working with the team.” He added

Jerry has also worked directly with Nigeria’s Minister for Agriculture to provide communications and media relations support for the ministry’s Agricultural Transformation Agenda (ATA) by positioning both Nigeria’s agricultural sector and the Minister’s leadership to a global audience. He was involved in the African Union drive, through its CAAPD initiative, to help African countries reach a higher path of economic growth through agriculture-led development.

He led several high level campaigns for UNICEF, United Nations Foundation and the Bill & Melinda Gates Foundation polio initiatives in high risk states across northern Nigeria. He provided strategic directions in Nigeria for Save the Children, Alliance for a Green Revolution in Africa, Rockefeller Foundation and African Innovation Foundation.