LifeScan Announces the Appointment of its new chief marketing officer MWorld CMO, FEATURES, INTERVIEWS, NEWS Lifescan has announced to the public the appointment of Lisa Rose as chief marketing officer, effective immediately. Prior to joining the company, Rose was the chief marketing and innovation officer of Vyaire Medical. She was responsible for growing the company’s respiratory business with new products while leading the marketing, business development, R&D, regulatory affairs and medical affairs organizations. She has also held numerous leadership roles at Abbott Diagnostics, Novartis and Procter & Gamble. “As we continue our journey bringing new digital health solutions for people with diabetes and related health conditions and prepare to launch new continuous glucose monitoring technologies, we’re thrilled to welcome Lisa to the team,” LifeScan president and CEO Val Asbury said in a news release. “She’s a passionate brand-builder who looks for breakthrough ways to create engaging consumer connections, meaningful customer experiences and commercialize market-leading new products and services driven by insight and consumer/patient needs.” Rose will be responsible for the global marketing organization and the company’s LifeScan and OneTouch brands, LifeScan’s innovation pipeline and the commercialization of new digital health platforms, partnerships and continuous glucose monitoring technologies.