PVH-owned brand Calvin Klein has appointed Linh Peters as its new global chief marketing officer (CMO), effective 2 November.


Peters’ role will include data-driven and product marketing, driving an engaging brand experience and overseeing all aspects of Calvin Klein’s consumer marketing organisation.


The fashion retailer’s current chief brand officer, Greg Stogdon and CMO, J.D. Ostrow, will work in close partnership with Peters to build on the brand positioning and creative direction.


Most recently, Peters worked for Starbucks as its vice president of loyalty, partnerships and licensed stores product and marketing. In this role, she oversaw the company’s loyalty programme and all its digital consumer engagement strategies and marketing.


Additionally, Calvin Klein also announced the appointment of Jacob Jordan as global chief merchant and product strategist.