Uber Appoints its New Communication Head for West Africa MWorld FEATURES, NEWS An American multinational ridesharing company Uber is pleased to announce the appointment of Efosa Aiyevbomwan as the new Head of Communication for its West African operations. With over a decade global experience across communication and brand marketing, Aiyevbomwan is expected to lead all communication and media engagement of the company to further promote the Uber brand across the West African region, which includes Nigeria and Ghana. Speaking on the new appointment, the Head of Communications, Uber Sub Saharan Africa, said, “Efosa joining our team will only bring in new energy and perspective that will change the dynamic in the most positive of ways. His fresh outlook, industry expertise and communication skills will help build a stronger brand presence across the regions in West Africa.” He expressed his delight and described the development as an opportunity for him to explore new opportunities and experience a new chapter in this vast industry. Efosa commenting on his new role said; “Uber is igniting opportunity and changing the way the world moves, positively impacting communities and economies in the process. I am thrilled to be working alongside some of the brightest minds in the business. And I look forward to telling the Uber story across West Africa.” Before joining the car-hailing firm, Efosa had built an illustrious career working across multiple international organisations. From a post-graduate intern at the Nigerian Bottling Company Ltd, where he gained considerable experience in media and communications, to Sesema Public Relations, where he stayed for two years, rising to the position of Account Manager and leading multiple strategic operations. Furthermore, he also had a stint with Multichoice, where he led communications for the M-Net group of channels in West Africa, before emerging Manager, Communications, DStv platform in Nigeria. Over the years, Efosa has built a repertoire and possess a deep understanding of how communication can be used in building a resilient brand both locally and internationally. Efosa holds a BA in English from the University of Lagos and an MSc in Media and Communication from Pan Atlantic University.