UBA partners British Airways in rewarding loyal customers MWorld FEATURES, NEWS Pan African financial institution, United Bank for Africa (UBA) Plc and the global airline, British Airways have announced a collaboration to reward loyal customers who are cardholders of the Bank, an initiative aim at increasing customer experience and satisfaction from both organization. According to statement on the offering, the promo which will last for six months from November 2019, will witness UBA customers getting significant discounts when they purchase their British Airways tickets using their UBA cards. The promo will allow customers to enjoy up between 10% to 15% discount on any ticket purchased during the campaign. The ticket fares is exclusive of taxes as is applicable to purchases of all goods and services. The collaboration is aimed at increasing customer experience and satisfaction for both UBA Cardholders and customers of British Airways. Expressing his delight and giving remark on the collaboration, the General Manager, Corporate Bank, UBA Directorate, Mr Muyiwa Akinyemi, noted that the promo between the two organisations was carefully thought out to ensure that loyal customers of the two institutions are duly rewarded, while ensuring that they also receive more value for their money. Akinyemi further speaking, added that for persons without a UBA account, all they require to benefit from this promo is to procure a card instantly from any UBA branch nationwide. “UBA is excited to collaborate with one of the foremost Airlines in the world to run a promotion aimed at rewarding our cardholders and premium customers who will enjoy discounted tickets and other ancillary benefits such as loyalty points on the British Airways Executive Club,” Akinyemi said. He explained that as a customer-centric institution, UBA is always on the look-out for services and reward schemes that will ultimately benefit the customers, in line with its Customer 1st policy. Akinyemi noted that the bank has plans to partner with other airlines in future to provide further opportunities of reducing cost of travel for its customers. “For now, we are partnering with a pre-eminent airline that offers class and distinction,” he said. The Commercial Manager for British Airways in West Africa, Mr Kola Olayinka, noted that the airline is pleased to partner with the bank due to its huge customer base and wide reach, adding that with the partnership, more customers will be able to enjoy the promo. He said, “British Airways is excited to partner with UBA, Africa’s Global Bank, to create a mind-blowing promotion aimed at raising awareness about this service to be rendered by both institutions.” “In addition, the discounts provided by British Airways will reduce the cost of travel and encourage the Bank’s customers to make more foreign trips during the period and also reward their customers and staff as a way of giving them something very tangible,” he explains.