Tiger Lager Beer relaunched to the market in Grand Style MWorld FEATURES, NEWS Tiger lager, a beer brand from the stables of Nigerian Breweries Plc has recently re-launched to the beer market in order to reintroduce itself to fearless and restless young Nigerians across the country. The event which took place with an “Uncaged party” recently at the Landmark Beach, Victoria Island, Lagos featured a host of celebrities and consumers who got the chance to try out a series of exciting activities and “uncage”, as Tiger beer marked a new dawn in the Nigerian beer industry. The Tiger beer brand which is enjoyed in over 60 countries has been the brand known for its laudable advocacy for uncaging the pragmatic and resourceful sides of its consumers, breaking limitations, defying expectations, challenging conventions and setting new frontiers just like the beer brand itself. The story is not any different in Nigeria, has the brand has taken a step further as it seeks to re-establish its stance as well as simultaneously uncage the restless Naija energy hidden beneath the Nigerian millennials’ constant hunger for a brighter future. Recognition at the event, the A-list event featured some of Nigeria’s leading stars in the entertainment scene as the likes of BOJ, Rema, Ajebutter22, Noble Igwe, TeddyA, ShowDemCamp and Waye amongst others, graced the event and joined in on the “uncage vibe”. Speaking at the launch, Brand Manager, International Premium, Nigeria Breweries Plc, Chinwe Greg-Egwu, while speaking, talked of the brand’s commitment to remaining the uniquely brewed brand which is championing the cause for young daring Nigerians who are unafraid to break the norms. “We felt the need to once again re-introduce this laudable brand into the Nigerian market, but we assure our consumers that nothing has changed in the unique brew taste of Tiger. Notably, the brand is still the beer of choice for the daring ones who are unapologetically different and are unafraid to Uncage their fears,” she said. Tiger beer made its debut in the Nigerian market in April 2018 amid fanfare. The brand traces its beginnings to Singapore in 1932 and has since become a world-acclaimed lager beer. The brand was acquired by Heineken NV from Fraser and Neave in 2012. According to the brand owners, Tiger Beer is made with only the finest ingredients through a precise brewing process and uses only the finest quality ingredients. The result is the intensely refreshing, full-bodied taste of one of the world’s leading contemporary beer brands that have won over 40 international awards and accolades including Gold at the prestigious world beer cup, Gold medal at the Commonwealth Bottled Beer Competition, and the BIIA’s World’s Best Lager Beer award among others, she noted.