Don’t let the chair you sit on get to you – Monali Shah, Marketing Communication Director MWorld CMO, FEATURES, INTERVIEWS Monali Shah is the Marketing Communications Director, West Africa of The Coca-Cola Company. Monali is the 2019 MarketingWorld Awards African Marketing Professional of the year. The vivacious and hardworking Mon...
Coca-Cola announce to launch sparkling water brand called AHA in early 2020 MWorld FEATURES, NEWS American consumption of soda is falling as consumers turn to healthier alternatives, like sparkling water or seltzer. PepsiCo expects that its flavored sparkling water brand Bubly will become one of its next...
Coca-Cola Beverages Africa announces it Acquired majority stake in Eswatini bottler, South Africa MWorld FEATURES, NEWS Coca-Cola Beverages Africa (CCBA) has announced its new deal of acquiring a 60 percent share in the soft drinks business of Eswatini Beverages Limited. The non-alcoholic, ready to drink business in Eswatini...
Coca-Cola unveils its summer campaign as it celebrates the ‘magic’ of its taste MWorld FEATURES, NEWS Coca-Cola has announced its campaign kicking off annual summer marketing push with a campaign that aims to spark memories and positive feelings of drinking Coke as it looks to drive up sales. The features of...
Coca-Cola Tanzanian unveils its new range of products to the market MWorld FEATURES, NEWS The leading beverage company in the bid to continuously satisfy its customers, has announced the launch of new products in the local market. Coca-Cola customers will now have more choices after the soft drinks ...
Coca-Cola in its new campaign of the new Diet Coke flavours highlights its innovation credentials in style MWorld NEWS Diet Coke is launching a tongue-in-cheek campaign to promote its new flavours, Diet Coke Twisted Strawberry and Diet Coke Exotic Mango in the UK. The multimillion-pound campaign, created by McCann Worldgroup...
Coca-Cola launches a low sugar ready-to-drink, Costa MWorld NEWS Coca-Cola is launching into the market a low sugar ready-to-drink Costa product in its first move since the soft drinks giant bought the coffee brand. Costa Coffee Ready-To-Drink includes three of the brand’...
Coca-Cola appoints Kris Robbens as UK new marketing director MWorld CMO, NEWS Coca Cola Great Britain has informed the general public of the new appointment of the European marketer, Kris Robbens as its new marketing director. Before the new promotion, Robbens has spent 15 years with ...
Coca-Cola Shift into alcohol market, introduces premium mixers MWorld NEWS Coca-Cola is launching its first premium mixers under the Coke brand as it looks to expand into growing premium mixer market. Coca-Cola Signature Mixers features four flavours designed to be mixed with dark ...
Coca-Cola to donate R600 000 for Durban flood victims MWorld NEWS Coca-Cola and its largest local bottler, Coca-Cola Beverages South Africa (CCBSA) have pledged R600 000 to assist victims of the Easter weekend floods in KwaZulu-Natal and the Eastern Cape. The companies will a...
