The board of Sterling Bank Plc has declared a change in the brand identity of the financial institution.

In a statement signed by its Company Secretary/Chief Legal Counsel, Justina Lewa, the lender stated that the look of the bank was change to reflect its new state.

Sterling Bank explained that with the new logo, the bank is in a good position to carry out more innovative services and strengthen its corporate identity in order to occupy an even greater share of space in the consumers’ minds.

According to the statement, the new symbol of the bank’s identity became effective from Monday, January 7, 2019.

According to the staterment,“This evolution of identity from aiming for the moon to The Rising Sun is to align the brand with the current strategic positioning of the bank,the refreshed identity is simpler, sophisticated and more dynamic in look: it reflects the bank’s progression from old school banking into a new and agile force that delivers forward-moving disruptive financial solutions.”

Sterling Bank journeyed from being Nigeria’s first Merchant Bank in 1960, to one of the fastest growing full-service commercial banks in 2018.

Over the course of the bank’s history, the bank embraced technology and has indeed delivered some of the most innovative and market-disrupting solutions such as Specta, Nigeria’s fastest consumer lending platform, FarePay, Africa’s firsr contactless transport card and I-Invest, world’s first mobile treasury bills app among others.

The statement noted that, “The bank’s brand has never been stronger and more relevant than it is today and the bank is in a good position to roll out more innovative services and strengthen its corporate identity in order to occupy an even greater share of space in the consumers’ minds. “The new identity remains a reflection of the bank’s unstoppable drive to always go further and in its continued commitment to the Nigerian financial services industry.”