Samsung Launches QLED TV in Nigeria MWorld FEATURES, NEWS Samsung Electronics has launched its latest 2019 TV line that is now available at selected stores in Nigeria. Powered by Samsung’s proprietary Quantum processor, the 2019 QLED TV line-up features more screen size options, stunning picture quality enhancements, dazzling colours from every angle, exciting new design elements and intuitive smart TV upgrades. As part of this special launch, those who purchase a 2019 QLED TV between July and August 2019 would receive a Samsung UHD or FHD TV for free, the company said during the launch. Speaking at the launch in Lagos recently, the Chief Marketing Officer, Samsung Central Africa, Dudu Mokholo, said: “Our 2019 QLED line is designed for users who want the best combination of picture quality, smart TV capabilities and design. This year’s line-up represents our largest screen size offering ever. It brings together innovative feature enhancements and exciting content and service partnerships to deliver a truly ground-breaking viewing experience and unprecedented value.” The 2019 Q80 feature ‘Ultra Viewing Angle’ technology, which restructures the TV’s panels, allows the backlight to pass through the panel and provides lights to the screen. Engineered to reduce glare and enhance colour, Ultra Viewing Angle provides a vibrant picture regardless of where the viewer is sitting. In addition, Q80, and Q900 models offer Direct Full Array technology that uses a panel featuring concentrated zones of precision-controlled LEDs. These LEDs adjust automatically to display deeper blacks and purer whites, delivering stunning images with pristine contrast, Mokholo said. Speaking on some of its features, Mokholo said it comes with Intelligent Quantum Processor such as the Q900 Series 8K TVs incorporate Samsung’s proprietary Quantum Processor 8K, which up-scales lower resolution content. Depending on the content, it can allow for playback close to crystal clear 8K resolution. This year’s models also utilise the Quantum Processor 8K that optimises audio and video to the specific content on the screen. It can create an even more detailed sound experience by tailoring the audio settings to the specific layout of the room. Samsung’s new QLED 4K models also feature their own proprietary Quantum Processor 4K, which can use AI upscaling to deliver improved brightness, picture quality and sound optimised for each scene, Mokholo said. He explained that the Samsung’s 2019 QLED range would take the user experience to the next level by offering iTunes Movies and TV Shows and Apple AirPlay 2 support. “Support on 2018 Samsung Smart TVs will be made available via firmware update. In an industry first, a new iTunes Movies and TV Shows app will debut on Samsung Smart TVs in more than 100 countries. AirPlay 2 support will be available soon on Samsung Smart TVs in 190 countries worldwide,”Mokholo added. He further explained that the 2019 Samsung Smart TVs would offer even more ways for users to discover and watch content, as they feature improved AI algorithm that leverage user’s subscription services, favourite content, and TV viewing habits to offer customised recommendations about what to watch.