QuadrantMSL Hires New Group Accounts Management Director MWorld CMO, FEATURES, NEWS Mrs. Anurika Azubuike is the new Group Accounts Management Director at QuadrantMSL, one of Nigeria’s leading Public Relations Agencies and member of leading Global Marketing Communications Group, MSL. Azubuike, a Business Growth Strategist and leading expert in Customer Attraction Academy, brings depth and a wealth of experience in the areas of business strategy, marketing, branding and communications with organisations across West, East and South Africa. According to Azubuike, the decision to join QuadrantMSL was based on the giant strides that the company was making in the marketplace to grow its capabilities in delivering creative and unconventional solutions tailored to the distinctive needs of its clientele. According to her, there is a significant role Public Relations bring to the entire Marketing Communications industry that brings synergy to all other legs of the value chain. Anurika Azubuike, New Account Management Director “I believe that QuadrantMSL is set to drive transformation within the local media landscape by providing and showcasing its unique ability towards the right kind of storytelling for its clients to get their audience to take action”, she added. Azubuike brings to her new position over 16 years hands-on business experience and over 11 years in Business Development, Marketing and Brand Management, leading and working within multi-functional teams across diverse industries, and with a proven track record of delivering growth and profitable market share for businesses. Prior to joining QuadrantMSL, Azubuike was the Director of Strategy & Business Development at Customer Attraction Academy, a Business Growth School for Entrepreneurs and Professionals, with an online community of over 4,000 members in its first year. Before then, she was the Group Head, Marketing and Corporate Communications at Terragon Group, a position she held between 2014 and 2016. QuadrantMSL recently further strengthened its business with the current investment by global marketing communications firm, Publicis Groupe, resulting in the company becoming a part of MSL Group Global, a forward thinking Public Relations practice.