Nigerian Breweries Leads As Nigeria Beer Festival Debuts MWorld FEATURES, NEWS The first Nigeria Beer Festival is living up to its billing as Lagosians continue to enjoy the excitement, fun and entertainment that pervade the Atlantic City Waterfront, venue of the festival. The event which kicked off on Monday, September 25, opens daily with hundreds of fun seekers trooping to the waterfront to enjoy the carnival. The weeklong festival boasts of the largest community of beer consumers from across the country. Nigerian Breweries Plc, the foremost brewer in the country, has proved to be the dominant attraction at the event with its array of products to provide enjoyment to consumers. The company has taken the lead in terms of the most visible and exciting branding with its products available for tasting and exhibition. Consumers grabbed the opportunity to sample and enjoy the variety of brands from the brewers’ portfolio. Brands like Heineken, Star, Goldberg, Gulder, 33 Export and others were readily available for the crowd. Kufre Ekanem, Nigerian Breweries’ Corporate Affairs Adviser, explained that the company’s involvement in the beer festival is to reinforce the culture of beer as a social lubricant, which brings people from diverse backgrounds to unite in enjoyment through responsible drinking. He added that the beer festival would impact positively on the nation’s economy through its tourism channels. “As the nation’s foremost brewer, we want to ensure that the Nigeria Beer Festival is rich in various beer brands that would connect with diverse consumers in a unifying and responsible manner. We are also here to promote responsible drinking among consumers and fun seekers,” he said. Organisers of the event have said that the festival is indeed a carnival of entertainment, sales, tourism and a gathering of the largest community of beer consumers from across the country. They added that it presents economic value for brands and the nation’s economy. Since Monday evening when it flagged off, the festival has provided a fitting ambience to showcase fashion, lifestyle and culture in a festive atmosphere with various beer brands in Nigeria connecting with existing and potential consumers. Governor Akinwunmi Ambode of Lagos State is expected to close the festival with an Independence Day Mega Concert that will parade an array of A-list Nigerian artistes, which will feature eye-popping fireworks display.