MultiChoice Nigeria launches new mobile app, MyGOtv MWorld FEATURES, NEWS Multichoice Nigeria has launched a new mobile app, MyGOtv, for its digital platform, GOtv. John Ugbe, Chief Executive Officer of MultiChoice Nigeria, said that the platform will put the power of self-service back into the hands of the customers and allow them to manage viewing preferences, clear error codes, check account balances, make payments, change packages and update their details anytime, anywhere. “The new app will form part of the numerous digital platforms that are innovative and functional to meet the ever-changing needs and demands of our valued customers,” adds Ugbe. Once customers — regardless of the MultiChoice package they’re subscribed to — have downloaded the app, they can use their customer details (last name, mobile number and IUC number) to log in from a data enabled device. Once logged in, the MyGOtv mobile app will allow customers to manage their GOtv account from the comfort of their homes. “By enabling customers to independently manage their accounts, we expect to see a reduction in queries and queues at the call-centres, thereby freeing up our customer-facing staff to provide improved one-on-one support to those customers who require it. Our goal is to provide an accessible, affordable and efficient platform for self-service to improve overall customer experience when engaging with GOtv”, Ugbe concludes. The free app will be available to download on both iOS and Android via app stores.