Leading global manufacturer of biscuits and confectionery, Plaids on Tuesday in Lagos unveiled a promotional campaign to reward its loyal consumers as the brand celebrates 125th Anniversary of its McVitie’s Digestive biscuits.

Pladis, home to iconic brands such as McVitie’s, Godiva, Haansbro, and Ulker is launching the promo to appreciate consumers who has stood with the brand over the years.

The promo which will run for three months, starting from July 4, 2017 will reward winning consumers with prizes: N1 million each for three consumers; N500,000 each for six consumers; N200,000 each for 15 consumers and instant airtime for 45,000 consumers.

L-R: General Counsel, Pladis Nigeria, Mr. Chukwuemeka Ijei; Country Manager, Pladis Nigeria Mr. Kwame Wiafe; Marketing Director, Pladis Nigeria, Mrs. Toyin Nnodi and Finance Director, Pladis Nigeria, Mr. Fidelis Umukoro at unveiling of the promotional campaign for the McVities Digestive 125th Anniversary in Lagos

Country Manager, Pladis Nigeria, Mr. Kwame Wiafe said the McVitie’s Digestive 125th Anniversary promo was specially packaged to celebrate a brand that had stood a test of time.

He said the anniversary was being marked by rewarding consumers who had made the success story a reality.

“The McVitie’s Digestive brand has enjoyed a lot of consumer love and support for over twelve decades across the globe, including Nigeria. We therefore decided to commemorate this great milestone by rewarding the very people who have made the McVitie’s Digestive brand story a successful one. That is, our loyal consumers,” Wiafe stated.

Marketing Director, Pladis Nigeria, Mrs. Toyin Nnodi who described the McVitie’s Digestive as a brand that not only touches royalty but a part of royalty said all prizes won will be mutually exclusive to the consumers.

She said this was necessary to give all consumers equal chance of winning during the promo.

She expressed the commitment of the management to continuous upholding the brand’s value of enriching consumers with happiness and deliciousness with every bite of McVitie’s Digestive biscuits.

To participate, consumers are advised to buy any of the McVitie’s Digestive 125th Anniversary promotional packs: 40grams, 104grams, 208grams, and 302 grams sizes, scratch the foil to reveal a unique code which will be sent via SMS to “55332.”