Jumia is enforcing stricter standards for all its vendors with consequent stringent fines for non-compliance.

The Chief Executive Officer (CEO), Jumia Nigeria, Juliet Anammah, who made the disclosure in Lagos, said the move would help protect customers who shop online on the Jumia platform.

According to her, the new measures include: Shipping of orders within 48 hours; Listing of only genuine products on the Jumia platform; Never going out of stock, among others.

She said consequent fines for non-compliance would be N2, 500 fine for shipping items late, N50, 000 fine for shipping counterfeit items, N2, 500 maximum fine for items going out of stock.

“Vendors can rest assured that compliance to Jumia’s stricter standards will result in orders from the over 1 million customers who visit jumia.com.ng daily.

“Jumia currently partners with over 7,000 active. Our mission is to relentlessly build the most effortless and reliable online shopping environment providing consumers with the widest range of genuine products at low prices, Anammah said.

Citing JFK in his popular quotes, Anammah said: “We are committed to our mission, not because it is easy but, because it is hard. Every word in our mission is hard to execute in Nigeria, but it is worth it, because we are building a digital Nigeria one transaction, one vendor and one customer at a time. We truly believe that through digital, Nigeria can leapfrog development.” She further thanked the 7,000 active vendors on Jumia and extended hearty congratulations to vendors who increased their sales volume by up to six times between 2016 and 2017, such as: HAYAT, Oneway Collections, Opeyemi Foods, Best Price Technologies, House of Oge, H&N Couture, Frieslandcampina Pplc, Delight Price, Affordable Luxury and Fashionholic.

Anammah specifically thanked Femadons Consumart, E.Mich, UgoSam and Ojays Store, the four vendors who won an all-expense paid trip on Jumia’s Race to Bangkok. The vendors performed tremendously well during 2017, attaining very high sales volumes, seller score greater than 4.6 out of 5 and a wide assortment of products.

Addressing the concerns of intending vendors and customers, the Head, Engagement, Jumia Nigeria, Ojuola Asuquo, said: “Jumia is an online marketplace that presents its vendors’ products to customers and helps facilitate a transaction. Collaboration with our vendors and customers is pivotal to achieving our mission and vision, which help build, protect and sustain our eco-system. Our sole purpose is to deliver on this mission and that makes our standards stricter than what vendors may have been used to offline. ”