Investment One Launches *5678# USSD Code to Drive Financial Inclusion MWorld NEWS Leading player in Nigeria’s financial services industry, Investment One today launched its USSD Code *5678# to provide seamless financial services to its customers. The product which was unveiled in a media parley , learnt that the USSD product, which is the first of its kind in the industry, will make investment easier than imagined. The Chief Executive Officer / Managing Director of Investment One Stockbrokers, Mr Ezekiel Oluyori giving his remarks at the event, said the launch of the USSD service was geared towards driving financial inclusion, and also increasing the participation of investors in the capital market, especially from the retail side. Mr Oluyori speaking further asserted that Investment One over the years has always been at the forefront of providing world-class financial services for its customers, and remained committed to achieving this objective by introducing innovative products. According to him, through the launch of the USSD Code, Investment One was providing a platform that makes investments easy for customers. The Head of IT, Investment One Mr Fisola Fagbemi giving further insight into the product functions and features, said the launch of the USSD Code provided customers the opportunity to do the following; Open an account Check balance Reset or Create Pin and Participate in Real stockbroking related activities e.g buying and selling of shares. Looking at the Operations of the *5678# Code, the Investment One IT Head, pointed that it will cover the trading, non-trading and value added services,VAS activities . “USSD service was secured by the use of a pin code from any form of hacking and other cyber issues”. Mr Fagbemi also informed stakeholders that Investment One also plans to operate WhatsApp chat banking, which will also deepen its financial services scope and accessibility. Through the launch of the *5678# USSD Code, Investment One according to Mr Fagbemi is evolving into a Fintech company in Nigeria. Fagbemi said the USSD Code Service is already active on MTN and Glo networks, while Airtel and 9 mobile are still work in progress and will be ready in weeks to come. Mr Nsikak John, the Head of the Enterprise Innovation Hub, Nigeria stock exchange commended Investment One for launching the *5678# USSD Code. He believed that the USSD Code service, was a compelling case for driving retail market participation in Nigeria. And speaking on how secure the product is, the Chief Technical Officer (CFO), Investment One Financial Services Limited, Fisayo Fagbemi said pin security is actually the best for USSD transactions. He reiterated and assured the product is safe to be used as long as the pin given to customers are secured with them.