Indomie Goes ‘Beyond the Noodles’ With IIDA, Celebrates initiative’s 10th Anniversary with 10 winners MWorld FEATURES, NEWS Dufil, makers of the nation’s leading noodles brand Indomie unveiled its new 10 Indomie Independence Day Heroes identities in conjunction with the brand’s CSR initiative 10th anniversary. Indomie Independence Day Award for Heroes of Nigeria is a Social Responsibility Initiative of Dufil Prima Foods Plc designed to extol and support the exemplary accomplishments of children who have shown courage and determination in situations that ordinarily would bring fear. Timed to coincide and commemorate the 10th edition, 10 winners was rewarded with millions of naira worth of scholarship each as against 3 winners usually given. This means that, three winners were awarded from each category of the award (Physical bravery, Social bravery and Intellectual bravery). The 10th winner is for the most outstanding bravery act. The winners for Intellectual Bravery are 13year old Paul David from Markurdi, invented radio station; 11year old from Markurdi who exhibited various inventions; 14year old Joel Clement from Kano who constructed Incubator for hatching eggs. Winner for Physical Bravery are 14year old Zulka Mohammed from Adamawa who saved group of children from terrorist attack; 14year old Ubong Akpan from Akwa Ibom that saved the life of a nursing woman and Adejorin Oluwatobiloba, 15 years that rescued a girl from kidnappers. Other winners from Social Bravery are 15year old Olarenwaju Oluwafemi from Ibadan who used football competitions to campaign against crimes; 12year old John Blessing from Ogun who advocates against child abuse and 8year old Wealth John from Nasarawa who saved a girl from child marriage. Also, Chibuoyim Nnakwe, 11year old who saved mother from impending death won the award for the most outstanding bravery act for the year. In her goodwill message, the Minister of Women Affairs and Social Development, Senator Aisha Jummai Alhassan, commended and congratulated Dufil Prima Foods on the occasion of the 10th edition of IIDA. The Independence Day Heroes Award to Nigerian children that have shown extraordinary acts of bravery and determination in the face of danger to their lives and difficult challenges in the society is indeed an addition to the success story of Dufil Prima Foods, having made Indomie a household name in Nigeria. While delivering the keynote address at the event, Mr. Graham Stothard the Executive Director, The Caleb Group of Schools, Lagos, aaddressing the winners as ‘the wealth of the nation’ ‘Childhood is a spring of life. The Genesis. It is the age of discovery and dreams. They have the power to transform this nation into a better place.’ He concluded by adding that the role of the youth in preserving the Nigeria is so basic yet fundamental and crucial, because they are problem solvers who can have positive influence on other young people and potentially Nigeria.’ A manifestly overjoyed Group Managing Director, Dufil prima foods, Mr. Deepak Singhal, expressed delight at the success of this event. Deepak said, “As a company, we have sustained this initiative over the years owing to our commitment to continuously impact positively on the lives of our consumers most importantly the children who represent the future. “Now marking a decade, IIDA stands to identify and celebrate 10 great children who have displayed an unmatched physical, intellectual and social bravery in the face of hazards and unfavourable conditions, and it is all in a bid to encourage and inspire more those who would tomorrow hold various leadership positions in our dear country. “I’m extremely proud of everything we’ve achieved in the last 10 years with IIDA. Our CSR credentials are an important part of our company’s DNA. It’s critical to who we are and what we stand for.” Says Girish Sharma, Chief Operating Officer, Dufil Prima Foods Plc: “A significant part of our CSR initiatives is our engagement with the publics. “The success of IIDA’s philosophy remains true today, and is evident in the many and varied selfless effort and commitment we have taken at ensuring the success of the IIDA over the past 9 years.” “By celebrating 10 winners, Nigerians can better understand the capabilities and how valuable these exceptional children mean to us. This year’s edition which is the 10th edition had in attendance the special adviser to the President on Media and Publicity Mr. Femi Adesina; Lagos Chamber of Commerce and Industry Chief Dr. Mrs. Nike Akande; former first Lady of Lagos State, Dame Abimbola Fashola; Former Deputy Governor of Lagos State Femi Pedro; First Lady of Edo State, Mrs. Betsy Obaseki alongside Captains of Industries, Government Functionaries, the crème de la crème of the society and dignitaries from all works of life.