Hollard Insurance on the lead to become Ghana’s favourite Insurer MWorld FEATURES, NEWS Following the acquisition since 2015 between Hollard and Metropolitan Insurance when they entered the market, the company has steadily ramped up its presence in the insurance industry in a bid to become the country’s favourite insurer. With its General Insurance and Life Assurance companies, Hollard Ghana is making strides partly driven by the strength of its offerings and people. Hollard Ghana touts its deep local knowledge of the market with the world-class expertise of an international insurance brand. Thus, it offers innovative insurance solutions customised to the unique risks of its Ghanaian clients. Earlier this year, the Group opened an ultra-modern digital branch in Tema, named “Purple Avenue” to make it convenient for customers there to access its general and life assurance services within one space. Through the Purple Avenue initiative, the company is solidifying its pioneering concept of working in a streamlined manner across its businesses with the goal of being more efficient while providing integrated products. Specifically, the move is set to become a benchmark for other business groups looking to provide consolidated offerings to their customers. Hollard’s General insurance company, Hollard Insurance Ghana, with its variety of personal and business general insurance products, continues to drive its years-long insurance penetration work with SMEs and brokers. Most recently, the company offered brokers much-needed training on insurance principles. It plans to build on the broker’s positive reception of the training by rolling it out periodically. Similarly, Hollard Life Assurance, in a relatively short time has become a key player. This is a testament to its business strength and customer base across the country including SMEs. The company’s family and business-focused assurance policies are fast standing out for their customisability and benefits. According to a statement by the Group Chief Executive Officer of Hollard Ghana, Patience Akyianu, speaking on Hollard Ghana’s strides, said, “we are consistently delivering smart risk solutions to our customers across the country through innovative and problem-solving customised products. Hollard is actively growing, buoyed by a strong leadership team and enterprising employees, headed by Daniel Addo, MD for our General business, and Nashiru Iddrisu, MD for our Life business. I am confident of more gains as we execute our business strategy to perfection. We’re inching closer to achieving our vision of becoming Ghana’s favourite insurer.” Notably, Hollard Ghana is receiving plaudits, one of which is the recent nomination of its CEO as “Most Respected CEO” in the Non-Life and General Insurance categories of the second Ghana Industry CEO Awards.