Dentsu Aegis Network Launches the first SME incubator in Africa out of Kenya, pioneers the media industry MWorld NEWS Dentsu Aegis Network the fastest growing media agency in the country, as ranked lately, is seen demonstrating their pioneering spirit yet again through the launch of the group’s newest global agency, Vizeum. Vizeum is the first media agency in Africa to create an in-house SME incubator which offers arrays of discounted and additional media-related services assisting SMEs achieve lift-off. Such service ranges from branding and creative design to strategy and market analyses. Vizeum is not a cookie cutter media-buying agency but a business performance accelerator, which drives business growth using media as the vehicle. This in turn results in a large emphasis being placed on research, strategy and data-based media buying in order to optimize ROI at every turn. However, despite their service model which is very impressive, everyone is speaking about their selected client-base which is capturing a large gap in the market: Start-Ups and SMEs. Explaining on the launch, Christopher Madison, CEO, Dentsu Aegis Network Kenya, said; “You’ve launched your startup and you are riding the waves of your initial success, but you know you need to do more to grow the company. Expanding your circle beyond curious early adopters and into a community of regular users requires scale hacking and strategic use of media. Vizeum help SME sharpen their focus to specific target audiences by observing consumer behaviours and segmenting them into subsets with unique needs your products and services can fulfill.” The special offerings from Vizeum includes below: “Having recently introduced a new global brand to the Kenyan market, we know how challenging the journey can be, as well as how media can be a catalyst for significant growth in a myriad of ways in terms of building awareness, credibility and most importantly, profits. For SMEs that are pitching for funding rounds, this is everything. Second to that, data has revealed that approximately 98% of the Kenyan economy is currently composed of SMEs which is a clear indicator of their impact on the future success of the country and thus highlights our responsibility to support them,” Roxanne Boyes, Managing Director of Vizeum Kenya pointed out. Furthermore, in addition to SMEs, Vizeum will also be servicing NGOs and scalable businesses, differentiating it from its sister agency, CARAT, who will be focusing on mass and blue-chip clients such as Coca-Cola, Diageo and Beiersdorf to name a few. The Dentsu agency group is going from strength to strength as they clear awards evenings and continue to land big client wins. We look forward to seeing what the future holds for Dentsu as they continue to make waves year-on-year and hope to see a few Ubers emerge from the incubator putting Kenya on the world map. Vizeum brings to the market idea driven solutions that will enhance and promote the business, and transforms the whole activity from being number game to game changers, through the media.