M&S cuts marketing spend by a third as it accelerates shift to digital MWorld FEATURES, NEWS Marks & Spencer (M&S) is moving more of its marketing budget from traditional media to performance-based channels as Covid-19 “accelerates” its shift to digital, and the pandemic forces its clothing and...
You must fall in love with your company to be able to sell it well – Sophia Lissah, Chief Corporate Communications Officer MWorld FEATURES, NEWS Sophia Lissah is the Chief Corporate Communications Officer at Jospong. Running a communications unit of about 20 personnel, her warm but firm personality as well as her passion for mentorship blends into her t...
A new dawn for influencer marketing in SA is upon us MWorld FEATURES, NEWS At the beginning of the national lockdown, a tweet by author, Haji Mohamed Dawjee, sparked widespread debate around the relevance of influencer marketing. In the tweet, she says that "this pandemic has made so ...
MTN Ghana Foundation donates office equipment to the Noguchi MWorld FEATURES, NEWS As part of efforts to support the fight against the coronavirus pandemic, MTN Ghana Foundation has donated office equipment to the Noguchi Memorial Institute for Medical Research. The five HP lapto...
UBA Introduces New Features, Upgrades Mobile App MWorld FEATURES, NEWS The United Bank for Africa (UBA) Plc has upgraded its mobile banking application, introducing lots of interactive features to aid banking, whilst allowing customers to perform unlimited transactions with simple...
StandChartered Contributes N185m for COVID-19 Emergency Relief MWorld FEATURES, NEWS Standard Chartered Nigeria has contributed 185m naira to Red Cross programmes for communities impacted by the COVID-19 pandemic. In a press release it issued, it noted that the donation was part of...
Life Beer Unveils New Great Look in New Campaign MWorld FEATURES, NEWS Nigerian Breweries Plc, makers of Life Continental Lager beer, has launched a new campaign for the beer brand in the country, Ndu ka, which connotes, Life Is Important. The new campaign, which hera...
MultiChoice Partners One Africa Global Foundation, plans Concert for Covid-19 MWorld FEATURES, NEWS MultiChoice and One Africa Global Foundation — the development arm of One Africa Global have joined forces for a continent-wide broadcast of the Covid-19 ‘Hope for Africa’ Concert. The concert is part of the Fo...
BudgIT Launches COVID-19 Fund Tracking Portal MWorld FEATURES, NEWS BudgIT, a civic organisation committed to fiscal transparency has launched its COVID-19 platform for tracking and monitoring of the utilisation of all donations from both local and international donors for COVI...
OAAA president Anna Bager Announce as WOO new Board Member MWorld FEATURES, NEWS Following recent announcement as disclosed to the public, Out of Home Advertising Association of America (OAAA) president and chief executive Anna Bager is set to join the World Out of Home Organization (WOO) b...
