The Importance of Team Branding

Meet Donna Rachelson, CEO of specialist branding company Branding & Marketing YOU, as we profile Africa’s leading marketers and individuals who have made an impact on the profession around the continent. ...

How Strong is Your Brand?

Today’s sturdy economic climate may cause you to be leery about the prospects of your brand. Reduced budgets and shrinking staffs may indeed limit the marketing activity you can plan, but in order for your bran...