Coca-Cola in New Launch of two zero-sugar Powerade variants MWorld FEATURES, NEWS Coca-Cola’s Powerade brand has launched two new zero-sugar products lines in the US, its first new products in over a decade, and redesigned the packaging of its existing products. The two new prod...
Conscious consumerism to have significant impact on marketing strategies in 2020 MWorld FEATURES, NEWS Warc has revealed that 84% of respondents to Warc's Marketers Toolkit survey said conscious consumerism and sustainability would have a significant or some impact on marketing strategies in 2020. Climate cha...
Mercedes-Benz Fashion Week Berlin Opens with Talents from South Africa MWorld FEATURES, NEWS In the 25th year of global fashion commitment by Mercedes-Benz, Clive Rundle, Floyd Avenue, Rich Mnisi and Viviers staged a group show to open the Fashion Week at Kraftwerk in Berlin The Mercedes-B...
TAG Group appoints new Head of Global Marketing and Communications MWorld FEATURES, NEWS UK-based travel and event management company TAG, which has offices in the US and Asia-Pacific, has appointed Alex Kington as its Head of Global Marketing and Communications. Prior to her new role,...
The need to prove that marketing is business MWorld FEATURES, NEWS Right now, intangible brand assets are worth $57.3tn globally. That's more than ever before; and it's A LOT of rands. But marketing still doesn’t sit with the grown-ups around the boardroom table. ...
Conroy, Tshabalala in New Appointment to join Ogilvy PR team MWorld FEATURES, INTERVIEWS, NEWS Ogilvy has ushered in the new year with two powerhouse appointments to further strengthen the agency's impressive PR capability - ENCA co-founder Patrick Conroy and content editor Lerato Tshabalala. With the...
Firstbank Enhances the Educational Sector, Supports Schools With Over 10 Billion Naira Loan MWorld FEATURES, NEWS Nigeria’s premier and leading financial services provider, First Bank of Nigeria Limited, has announced that within the last year, it has supported educational institutions in the country with loans in the sum ...
UBA Liberia, Orange Launch ‘Bank to Wallet’ Service for easy service MWorld FEATURES, NEWS The United Bank for Africa Liberia Limited, in partnership with Orange Liberia, has launched the Mobile Money Push and Pull Service for customers of both entities. The service, also known as Bank t...
9mobile Introduces lowest roaming rates for US, UAE, 44 other countries MWorld FEATURES, NEWS 9mobile in partnership with AT & T has announced roaming packages that offer lowest voice calls, SMS and data rates for its customers travelling to the United States, United Arab Emirates, and 44 other Euro...
The next year 10 years will be critical for traditional media industry’s transformation MWorld FEATURES, NEWS We are at the beginning of the New Year, and of course, a decade. Then 2020 will either break or be a bummer for some businesses and brands. Henceforth, surviving the year 2020 will, therefore, create a new ...
