The Ekulo Group, one of Nigeria’s biggest commodity marketing, distribution and manufacturing conglomerate and one of Ghana’s leading conglomerates, the Angels Group are in partnership in the introduction of the brand into the Nigerian market. General Manager of the Angels Group, Daniel Darko Nyamekye said the introduction of Adonko into the Nigeria has altered the architecture of the country’s Bitters market.

Noted for quality products, Ekulo on its part said, it got involved with Adonko because it was satisfied with the quality of the brand. The Group’s marketing Manager, Emeka Oramadike assured consumers that Adonko is their brand of choice. Angels marketing/ Sales Manager, Samuel Amankwa maintained that Adonko is a brand that is set to dwarf others in Nigeria’s Bitters industry because, according to him, ‘no other Bitters parades Adonko qualities’. He said that the brand is unique in many areas, including being odourless. Amankwa also disclosed that Adonko is produced from 11 different plants.

Managing Director and Chief Executive Officer of Full Page Communications, Ingram Osigwe, said the company has a tradition of promoting and marketing firms and brands that add value to the consumer and at the same time spell quality and affordability hence its decision to accept to promote Adonko.

Brewed in Kumasi, Ghana by Agya Adonko, a seasoned master mixologist, Adonko Bitters promises to out flank and eventually dislodge fake, inferior and poisonous concoctions pass off as Bitters from shelves and stores in Nigeria. Adonko Bitters, according Angels and Ekulo, shines like a bright luminescent in a dark and bleary tunnel. Both conglomerates assured consumers that quality and affordability will not be compromised in making Adonko Bitters of choice.