AB InBev has expanded its Bud Light portfolio with the launch of a new premium hard seltzer line with a higher ABV across the US.

 

Bud Light Platinum Seltzers are available in three flavours – citrus, wild berry and blood orange – and have an 8% ABV, compared to its 5% ABV Bud Light Seltzers range.

 

The seltzers are made with cane sugar, sparkling water, natural fruit flavours and agave, and each 12oz can contains 170 calories.

 

Speaking on the product, Andy Goeler, VP of marketing, Bud Light, said; “Building off the continued success we have with Bud Light Seltzer and Bud Light Platinum, we’re taking the momentum we have in both categories to announce a brand-new innovation: Bud Light Platinum Seltzer.”

“Our strategy has and remains on giving our fans what they want and creating innovations that attract new drinkers to the Bud Light Family, all while remaining competitive in the market,” Goeler added.

 

To support the launch, Bud Light has released national TV commercials Platinum Nights and Made for the Night which feature a Platinum Cube; which utilises a process of finely tuned optical glass and programmable lighting. According to AB InBev, this is the first time that this technology has been used for a product-focused TV commercial.

 

Bud Light Platinum Seltzers are available to purchase nationwide as a variety six-pack or single flavour six-pack. 25 oz and 16oz cans of the wild berry flavour are also available.